Guide to Union Member Surveys
Surveying the members about workplace issues, health and safety problems,
contract language or political concerns is a good way to start building
membership activism. Instead of preaching to the members, a survey distributed
and collected in the workplace can get people talking with each other
and the union about the issues featured in the survey. It is an especially
good way to get a dialogue going with the “passive middle” who
don’t bring their grievances to the union but would welcome the
invitation to contribute.
These questions come from actual surveys used by
area unions. (This is a pdf file)
Effective use of surveys as a mobilizing tool depends on these key
features:
1) Limiting survey to 1 sheet (2-sided if need be), and 5 to 10 questions
2)
Distributing via “one-on-one” outreach in the workplace
3) Getting it to the entire workforce, including “passive
middle” and “hostile
fringe”
4) Recruiting enough canvassers (activists, committee
members) for ratio of 1 – 25
5) Training canvassers on rights
to communicate, and how to overcome “yea
buts”
6) Anticipating cost of tabulating, either in volunteer
or paid labor
7) Reporting back some or all of results (depending
on questions) in subsequent flyers
A well-designed survey process will do four things for the union:
1) Provide an entry-level opportunity for participation by less committed
members
2) Educate members by framing the issues and asking
honest, relevant questions
3) Build unity by providing (via report
back) a mirror to show collective concerns
4) Provide strategic information
for the bargaining committee, union leadership
The survey questions inventoried in the above
pdf file
are taken or adapted from workplace surveys used in contract
negotiations, organizing drives, and campaigns to improve
work methods and conditions.
The questions can and should be amended to match the specific
concerns and issues of a particular workplace.